New Sport Marketing, know under its brand name Shave-Shave, sells pooled subscriptions to lotteries managed by Mif'al HaPayis (The Israeli National Lottery) and the Israeli Council for regulating Betting in Sport. This company uses special statistical methods in order to improve the chances of the members. Meroz Software Systems has developed the back-office software managing NSM's operations: Customer Relation Management, payments, lottery results, accounting and sundries. In addition we supply the data for the NSM web site.